Sure, buying music at Starbucks while sipping java would be cool. But buying music from itunes while using your iPod touch, while taking a dump, is so much more pratical. I spent $12; $9.99 on the "Ultimate Santana" (which I recommend) and $1.98 on a couple of tracks from Bob Newhart, including the classic, and hilarious, "Bus Driver University".
Instant gratification. Consuming on the throne. A new trend?