Seach iRobot, But Do Not Search iRoboto

There was a time when I unsuccessfully tried to make money peddling
iRobot on Myspace. So I feel for whoever decided "seach" was a word.
Truly ironic, because they avoided using a URL (that people can never
remember and ALWAYS get wrong). Telling people to search is a good
idea, as long as they are not confused by the "seach" typo and also
remember how to spell iRobot (not iRobo, iRoboto, or Roboti).